Founding Team

Andrea Wilson Woods

andrea wilson woods

CEO, Co-founder, Cancer Caregiver

Andrea Wilson Woods is an ICF Associate Certified Coach who specializes in career and business coaching; a writer who loves to tell stories; and a patient advocate who runs the nonprofit Blue Faery: The Adrienne Wilson Liver Cancer Association. Forever a Steel Magnolia, Andrea returned to Birmingham, Alabama, after living her entire adult life in Los Angeles. The following year, she founded her coaching and consulting company Build Your BLISSS (BYB). She obtained her master’s degree in professional writing from the University of Southern California, and her nonfiction writing has won national awards. In 2002, Andrea founded Blue Faery after losing her 15-year-old sister Adrienne, whom she raised for seven years, to stage IV liver cancer. Raising Adrienne has been Andrea’s greatest joy in life; losing Adrienne to primary liver cancer has been her greatest loss. With Cancer U, Andrea is able synergize her talents of writing, coaching, teaching, and advocacy. Andrea’s big audacious goal: to create a tsunami of advocates by enrolling over 1 million cancer patients and caregivers in Cancer U by 2020. Read Andrea’s extended bio.

Edward Hinton

W. Edward hinton

Chief Business Development Officer & Co-founder

Edward Hinton spent more than 20 years working in the financial markets, primarily fixed income trading and sales. He began his career at Smith Barney where he trained in retail brokerage sales. He transitioned into institutional sales and trading working for Raymond James, BB&T, and Vining Sparks, specializing in Mortgage-Backed Securities and Collateralized Mortgage Obligations. Edward has spoken about macroeconomics in the fixed income market to several organizations including the National Association of Securities Dealers. Prior to his career in finance, Edward started a building maintenance business B & R Industries while still in college. The business grew to over 80 employees, and after five years, Edward accepted a buyout from his partner. Currently, he works for North American Senior Benefits, a finance and insurance firm where he manages the State of Alabama. Edward obtained his bachelor’s degree in finance from Florida Atlantic University.

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lesley hart

Chief People Officer, Founding Team Member

Lesley is a multi-passionate entrepreneur and leader who offers tools and strategies to assist people in experiencing their authenticity, purpose, and power. Her role at Cancer U brings together her enthusiasm for talent recruitment and development, training and coaching, and creation of structure and systems. When Lesley was five, her baby brother was diagnosed with and survived testicular cancer. Today, she’s inspired by her grandmother, who is a 32-year survivor of pancreatic and breast cancer. Previously, Lesley served as M&A analyst at two Fortune 500 companies. She also spent ten years with MDVIP, where she designed, cultivated, and expanded the company’s first field management team while leading national sales, training, operations, and relationship management functions. She holds an MBA in strategy and BS in accounting from The University of Alabama.

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elizabeth marquez

Financial Strategist, Founding Team Member

Elizabeth is a real estate investor living in North Alabama. As a retired CPA with over 30 years’ experience in tax, finance, and accounting, she has worked with many notable public accounting firms including PricewaterhouseCoopers, Deloitte & Touche LLP as well as American Express. Elizabeth dedicated seven years to performing audits of large domestic and international corporations with assets of $5 million or more for the Department of the Treasury. As the Booth Manager for Blue Faery: The Adrienne Wilson Liver Cancer Association, she attends healthcare conferences including ASCO’s Annual Meeting. Elizabeth obtained her bachelor’s degree in International Business from Auburn University. She loves exploring the exquisite beauty of the Southeast through her various camping and hiking adventures.